Who does the law apply to?
Since 28 June 2025, webshops and other online services for consumers in the Netherlands must be accessible. This follows from the European Accessibility Act. The Dutch Authority for Consumers and Markets (ACM) supervises it.1
- Examples
- Webshops, platforms for booking hotels, flights or concert tickets, apps for ordering meals or a taxi, and sites where you take out a subscription or energy contract.1
- Exemption
- A micro-enterprise: fewer than 10 employees and an annual turnover of no more than €2 million. It does not have to meet the legal requirements.1
- Standard
- Level AA of the WCAG guidelines. According to the ACM, WCAG 2.2 level AA will become the new standard during 2026.1
It is not a formality. In March 2026 the ACM reported that 61 per cent of the largest Dutch webshops are not digitally accessible. At some of them, customers could not even check out without a mouse.2
Even if the law does not apply to you
In the Netherlands, 2 million people live with a disability.3 On top of that, everyone has a temporary limitation now and then: a phone in the sun, one hand free, a broken wrist or forgotten reading glasses.
An accessible site is above all a site that works for more people. If people cannot read your button, they do not order.
What needs to be right?
These are the points that go wrong most often in practice. Each one shows how to check it yourself.
Contrast
Normal text needs a contrast of at least 4.5 : 1 with the background, large text at least 3 : 1.4
Check it yourself: Read your site on your phone, outside in the sun.
Keyboard
Everything you can do with a mouse must also work with the keyboard: menu, forms, shopping basket and checkout.
Check it yourself: Put the mouse aside and press Tab. Can you always see where you are?
Not just colour
Information must not be given by colour alone, such as red for sold out and green for in stock.
Check it yourself: View your site in black and white. Is everything still clear?
Images
An image that conveys something has a short description (alt text) for people who cannot see it.
Check it yourself: A free scan such as our website check finds images without a description.
Forms
Every field has a label that says what goes in it, and an error message says what is wrong and how to fix it.
Check it yourself: Fill in a form incorrectly on purpose. Do you understand the message?
Structure
Headings in a logical order make it possible to navigate the page with a screen reader.
Check it yourself: A scan shows whether headings are missing or skipped.
Motion
Moving elements can cause discomfort for people with balance disorders. A phone can signal that someone prefers less motion, and a site should take that into account.5
Check it yourself: Turn on "reduce motion" on your phone and look at your site again.
Check your site in ten minutes
- Press Tab and move through your homepage and your most important form with the keyboard.
- Zoom in to 200 per cent. Does any text disappear, or do you have to scroll sideways?
- Run the free website check. It tests contrast, labels, headings and alt text with axe-core.
- Have a full test done if you have a webshop or booking site and the exemption does not apply to you.
How Ekkora handles it
Every site we build is tested against WCAG 2.2 level AA before launch. We also check that everything works with the keyboard and that the site stays calm for people who prefer less motion. This is one of the eight checks every site has to pass.
Questions
- Does the law also apply to a site without a webshop?
- The rules cover e-commerce services: services that you sell to consumers, or let them book, through a site or app. If you are not sure whether your site falls under this, see the ACM page in the sources below.
- Can a plugin make my site accessible?
- A plugin that adds an "accessibility" button does not change how your pages are built. Labels, contrast, headings and keyboard control have to be right in the site itself.
- What is the difference between WCAG 2.1 and 2.2?
- WCAG 2.2 is the latest version, since October 2023, with a few extra requirements, including for visible focus and dragging with the mouse.6 If you meet 2.2, you also meet 2.1.
Sources
- ACM: Toegankelijkheid van e-handelsdiensten en elektronische communicatiediensten (in Dutch) (updated 7 May 2026)
- ACM: Klant met beperking kan bij merendeel grote webwinkels niet terecht (in Dutch) (24 March 2026)
- Rijksoverheid: Leven met een beperking (in Dutch)
- W3C: Understanding Success Criterion 1.4.3 Contrast (Minimum)
- MDN: prefers-reduced-motion
- W3C: WCAG 2.2 is a W3C Recommendation (5 October 2023)