Having a webshop built: what to look out for?

Four things: that checkout always works, that you offer iDEAL (71 per cent of online payments in 2025),4 that you meet the Dutch rules for selling online, such as the 14-day cooling-off period,1 and that you know what the shop costs per month.

5 min read
Updated 7 October 2026

From product to confirmation

test run

what we test

what the law requires

The route every customer takes. For a webshop from Ekkora, this whole route is tested with every change. Click a step to see what we check and what Dutch law requires.

What the law requires of a webshop

If you sell online to consumers in the Netherlands, a few fixed rules apply. The most important ones:

  1. Cooling-off period

    The customer has a 14-day cooling-off period after the product has been delivered.1 If the required information about it is missing, the cooling-off period is extended by a year.1

    Note: You refund the customer within 14 days after they cancel the purchase.

  2. Withdrawal button

    According to Ondernemersplein, since 25 June 2026 you must have a withdrawal button on your website or app, with a clear name and easy to find.2

  3. Information

    Your Dutch Chamber of Commerce (KvK) name, address, email and phone number must be easy to find, and the price including VAT and the delivery costs must be shown before the order.2

  4. Accessibility

    Since 28 June 2025, webshops must be accessible, unless you are a micro-enterprise: fewer than 10 employees and no more than €2 million in annual turnover.3

    Note: Read more in does my website have to be accessible?

Payments in the Netherlands

Dutch consumers spent €35.7 billion online in 2025. iDEAL remains the most used payment method, at 71 per cent.4 So a Dutch webshop without iDEAL is turning customers away.

You also choose which other methods you offer, such as credit card, buy now pay later or Apple Pay. Every method is an extra route through checkout, and every route should be tested.

Standard platform or custom build?

Most webshops run on an existing platform. That is faster and cheaper than building everything yourself. A custom build only pays off if the way you sell does not fit a standard platform, for example with made-to-order products or integrations with your own systems. What that costs is explained in what does a website cost.

Do not choose on the build price alone. Ask what it costs per month for the platform, plugins and payment fees, and who is responsible if checkout stops working after an update.

How Ekkora handles it

We build webshops on a secure standard foundation, set up for your product range. Checkout is tested with every change, in three browsers and at five screen sizes. It is the same launch check as for every site, plus the whole route from product to confirmation email.

Questions

How long does it take to build a webshop?
That depends on the number of products, the integrations and the design. After a 30-minute call you get a fixed price and a schedule.
Can I manage my products myself?
Yes. You add products yourself, change prices and see orders and stock in one place.
What if checkout stops working after an update?
That is why we test checkout with every change, and every month with maintenance. That way you notice before a customer does.

How does your site score now?

You can run six of our eight checks on your own website for free. You get the result within half a minute, in plain language.